Digital Marketing & Social Media Analytics
Main Focus
- Core digital marketing strategies and channels
- Social media management and content planning
- Measuring campaign performance using analytics tools
UI/UX Design Thinking & Prototyping
Main Focus
- Design thinking process and user research methods
- Wireframing and prototyping using tools like Figma
- Principles of user-centered interface design
Digital Literacy & Office Productivity Tools
Main Focus
- Essential digital skills for academic and professional settings
- Working with tools like MS Office, Google Workspace, and cloud storage
- Managing files, emails, and digital communication effectively
Digital Tools for Professional Communication
Main Focus
- Using digital platforms for effective workplace communication
- Writing professional emails, reports, and presentations
- Collaboration tools like Slack, Teams, and Google Meet
Digital Entrepreneurship & E-Commerce
Main Focus
- Fundamentals of starting and running a digital business
- Setting up and managing e-commerce platforms
- Online marketing, payments, and customer engagement basics
Digital Finance & FinTech Literacy
Main Focus
- Overview of digital payments and online banking systems
- Emerging FinTech trends and platforms
- Understanding UPI, wallets, cryptocurrencies, and financial apps
Social Media, Digital Ethics & Online Safety
Main Focus
- Responsible and ethical use of social media platforms
- Understanding digital footprint, misinformation, and online behavior
- Privacy settings, cyberbullying awareness, and online safety practices
Agile, Scrum & Project Management for Engineers
Main Focus
- Agile principles and Scrum framework fundamentals
- Sprint planning, backlog management, and team roles
- Applying project management tools like Jira and Trello in engineering projects
